
Para una empresa, tener un gran producto es importante y motivo de orgullo, pero ya no es suficiente, la economía del comportamiento les habla de cómo los consumidores responden al diseño, y cómo afecta éste a las ventas. Por ello, cada vez más, las empresas invierten en branding y valoran más su poder estratégico.
Hay muchas marcas de productos que han visto aumentadas considerablemente las ventas al cambiar y mejorar el diseño de su packaging. Incluso marcas que han estado años siendo casi invisibles, de momento resurgen con fuerza al experimentar un extraordinario cambio en su imagen, poniéndolas en primera línea.
Como dije, no todas se han creado o desarrollado de la misma forma, pero lo que sí podemos asegurar, es que su éxito viene muy ligado a su estrategia y el diseño de su packaging.
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